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People Structure Performance

Sustainable performance is designed through people.

We advise boards and leadership teams on organization, leadership, and talent: rooted in the GCC, engaged across the wider MENA region and Europe.

Why Foreground

Chosen for the work. Retained for the results.

The proof is in how our clients behave: they arrive by referral, they extend a first engagement into a second, and they put our research in front of their boards.

Proof 01

Proven in the field

Most new engagements arrive by referral from leadership teams we already serve. Work that speaks for itself is our only marketing.

Proof 02

Evidence, not opinion

Organizations across the Gulf rely on our salary guides and market reports to make decisions. The advice we give you is built on that same data: real market evidence, not personal opinion.

Proof 03

Tailored to you

No two organizations are alike, so nothing we deliver is off the shelf. Every framework is built from your context, your market, and your ambition.

Who We Are

The firms that endure are deliberately built.

Foreground works with chief executives, boards, and investors to design their organizations, secure their leadership, and build the capability their strategies demand. An international consultancy headquartered in Dubai with presence in Riyadh, London, and Madrid, we serve clients across the UAE, Saudi Arabia, the wider Gulf, MENA, and Europe: one partner, accountable for the whole people agenda.

Inside the Firm

Led by partners. Delivered by partners.

The next decision is the important one. Take it with us.

What We Do

The people agenda, advised as one system.

Three practices, engaged independently or together. However an engagement begins, it is anchored to the same model, the same language, and the same standard of delivery.

How We Engage

Three ways to work with us.

Model 01

A defined project

A clear scope, agreed deliverables, and a timeline: a restructuring, a rewards framework, an academy design. It begins and ends with a decision.

Model 02

A specific assignment

A single search or a single leadership assessment, run from definition to appointment under full senior accountability.

Model 03

A standing partnership

A standing advisory seat beside leadership: continuous counsel across organization, talent, and capability through the year.

What We Do/01 Advisory

HR Consulting & People Advisory.

Strategy fails in structures that cannot carry it. We design organizations so that execution is built in, not hoped for.

The Practice

Our advisory work is rooted in analytical rigor, organizational science, and the implementation discipline of the leading global consultancies. We partner with executive teams at the moments that matter: restructuring, growth, investor readiness, or a performance problem that structure alone will not fix. The work is led by the firm's founders, and it ends with adoption, not with a report.

Organization & People Strategy

Organization design and restructuring, workforce planning and capability mapping, multi-year people strategy, role architecture, and job evaluation.

Policy, Governance & Compliance

Policies and employee handbooks, compliance audits and regulatory alignment, governance frameworks, decision rights, and grievance models.

Performance, Talent & Succession

Performance management architecture, talent reviews and succession planning, career pathways and job families, capability and competency models.

Rewards, Compensation & Benefits

Salary structures and benchmarking, incentive and bonus frameworks, benefits strategy, pay equity, and total rewards philosophy.

Culture, Engagement & Experience

Culture diagnostics and leadership interviews, values and behavioral frameworks, engagement strategy, and employee journey mapping.

HR Effectiveness & Employee Relations

HR process design and SOPs, HRIS and ATS advisory, people analytics and reporting, ER frameworks, investigations support, and mediation.

When We Are Engaged

The moments leaders call us.

  • Restructuring after growth has outrun the organization
  • Post-acquisition integration and entity alignment
  • Investor or IPO readiness
  • The transition from founder-led to professional management
  • A performance problem that changing people alone will not fix
  • Scaling into Saudi Arabia and building the organization there
What You Receive

Deliverables decisions are built on.

Target operating model & organization blueprint

The future structure in full, from enterprise level down to roles.

Role architecture & grading structure

Roles specified, evaluated, and ordered into families and grades.

Governance & decision-rights charter

Who decides what, with what authority, through which forum.

People strategy roadmap

Multi-year priorities tied to strategy and budget.

Compensation & benefits framework

Benchmarked salary structures and incentives designed for the Gulf market.

Implementation & change plan

Sequencing, communication, and support until design becomes reality.

Sectors We Serve
Financial servicesTechnology & digitalGovernment & semi-governmentHealthcareConsumer & retailIndustrial & energyFamily enterprises
See our work by sector
When Boards Call Us

Situations we know well.

You are scaling faster than your structure, and decisions are slowing down.

A merger, acquisition, or integration has left two organizations working as neither.

The strategy is set, but the operating model cannot deliver it.

Pay, grades, and titles have grown inconsistent, and it is starting to show.

You are preparing for investment, listing, or scrutiny, and governance must hold.

What You Receive

Tangible outputs, not slideware.

01

Target operating model and structures

The future organization in full: units, reporting lines, spans, and decision rights.

02

Role architecture, grading, and salary structures

Roles described, evaluated, graded, and tied to benchmarked, defensible pay structures.

03

Policy suite and governance frameworks

Policies, handbooks, and authorities written in your organization's language, ready for adoption.

04

Implementation and change roadmap

The sequence, ownership, and communication plan that moves the design from paper to practice.

Why Foreground
01

Founder-led to the finish

From diagnosis to embedding, the founders lead the work themselves; the team that sells is the team that delivers.

02

Global method, Gulf judgment

Toolkits at the standard of the leading consultancies, applied with firsthand command of the region's regulation, culture, and pace.

03

Designs that get adopted

We succeed when the new structure actually runs: we stay through implementation and measure success in adoption, not delivery of a report.

Common Questions

From diagnosis to approved design, typically eight to twelve weeks depending on size and complexity, with implementation support continuing beyond that on the agreed roadmap.

We stay through implementation. Adoption is the real deliverable, and supporting leadership through the change is part of the scope, not an extra.

Structure is strategy made visible.

Speak with the advisory team
What We Do/02 Talent

Talent Acquisition & Executive Search.

Every enterprise is one appointment away from a different future. We run search with the rigor that stake deserves.

The Practice

Our search work is rigorous, discreet, and informed by market intelligence gathered continuously across the Gulf and the international markets our clients hire from. We are engaged for the roles where leadership judgment, governance alignment, and stakeholder credibility are non-negotiable: board and C-suite appointments, confidential assignments, succession, and the senior specialist hires that carry regulatory or capital-market weight. Members of our team hold AESC certification, and every assignment is run to that standard.

Board & C-Suite Search

Executive search for board directors and senior leaders, run with structured governance alignment and disciplined market coverage.

Confidential Executive Search

Sensitive or high-consequence appointments requiring controlled market exposure and senior-level assessment.

Executive & Capability Assessment

Evidence-based evaluation of leadership capability, judgment, and cultural alignment for hiring, promotion, and succession decisions.

Strategic Nationals Recruitment

Structured identification and engagement of high-caliber national talent, aligned with localization objectives and leadership standards.

Senior & Professional Recruitment

Targeted recruitment of senior, specialist, and hard-to-source roles critical to operating performance and continuity.

Embedded Recruitment (RPO)

Scalable recruitment capacity operating as an extension of your internal team, with our governance and delivery discipline built in.

When We Are Engaged

The appointments that reach us first.

  • A confidential C-suite replacement
  • A first CFO or CHRO appointment
  • Building or strengthening a board
  • Succession-bench gaps in critical roles
  • Leadership to establish and grow the business in Saudi Arabia
  • Scaling the hiring engine through embedded recruitment
What You Receive

More than a shortlist: an evidenced decision.

Calibrated market map

The full landscape of available talent for the role, regional and international.

Assessed shortlist with evidence dossiers

Each candidate documented on capability, record, motivation, and fit.

Structured interviews & scorecards

An assessment process that stands up to board scrutiny.

Referencing & offer strategy

Deep referencing and a negotiation that lands acceptance, not withdrawal.

Onboarding & first-100-days plan

A managed transition through to early impact.

Talent-market intelligence briefing

What we learned about the market during the search, yours to keep.

Sectors We Serve
Financial servicesTechnology & digitalGovernment & semi-governmentHealthcareConsumer & retailIndustrial & energyFamily enterprises
See our work by sector

The next appointment matters. Run it properly.

What We Do/03 Learning

Learning & Development.

Capability is strategy's constraint. We develop leaders and teams, measured by what changes in the business, not the classroom.

The Practice

We build leadership and workforce capability around real organizational priorities: the transition into first leadership roles, the consistency of management practice across regions, the depth of the succession bench. Programs are designed from diagnostics rather than catalogs, delivered by practitioners, applied on the job, and measured by what changes afterward.

Leadership Development

Programs for emerging and senior leaders, executive coaching, and succession-linked development journeys.

Manager Development

The practical disciplines of people management: performance, feedback, communication, and accountability.

Capability Development

Role-specific and professional skills programs that raise effectiveness, productivity, and collaboration.

Culture Alignment

Learning interventions that reinforce values, behaviors, engagement, and readiness for change.

Talent & Learning Frameworks

L&D strategy, capability frameworks, learning journeys, academies, and impact measurement.

Custom-Designed Programs

Tailored solutions built for a specific organizational challenge, audience, and objective.

When We Are Engaged

The capability gaps we are called to close.

  • First-time managers promoted faster than their readiness
  • Inconsistent management practice across teams and regions
  • Building a leadership bench ready for succession
  • Culture alignment after a merger or transformation
  • Establishing a corporate academy from the ground up
  • New capabilities demanded by a transformation agenda
What You Receive

Programs measured by their impact.

Capability diagnostic report

Where capability stands today, where it must be, and the size of the gap.

Leadership framework

What is expected of leaders at every level, in your organization's language.

Program architecture & curriculum

Learning journeys built from the diagnostic, not from catalogs.

Practitioner-led delivery

Delivered by people who have led, not only lectured.

Application projects & coaching

Learning converted into practice on your real business challenges.

Impact measurement dashboard

What changed in behavior and performance after the program, documented.

Sectors We Serve
Financial servicesTechnology & digitalGovernment & semi-governmentHealthcareConsumer & retailIndustrial & energyFamily enterprises
See our work by sector

Build capability that outlasts the program.

Design a program
Foreground Insights

Research the market cites.

Compensation benchmarks, market analysis, and editorial built from our own engagements, benchmarked internationally and grounded in the Gulf, written for the people who make the decisions.

Featured

The GCC Salary Guide 2026

Compensation benchmarks across fourteen functions and six markets: the reference leadership teams return to when building offers and salary structures.

Request your copy

New research is released to clients first. Ask to be added to the distribution.

Request the research
About Us

International expertise. Tailored to the markets we know best.

Foreground is a founder-led people and organizational consultancy, headquartered in Dubai with presence in Riyadh, London, and Madrid, advising clients across the Gulf, MENA, and Europe since 2019.

Who We Are

Partner-led, from first conversation to final delivery.

Our work is led directly by the firm's founders. That is not a marketing line; it is how engagements are designed, staffed, and delivered. Clients get strategic continuity from first conversation to embedded change, and the judgment of people who have run these decisions before, in these markets, in Arabic, English, French, and Spanish.

We combine the discipline and standards of the leading global consultancies with the market fluency that only comes from working in the Gulf. International in method and benchmark, precise in local application: one integrated partner across the people agenda, with measurable impact as the standard of success.

The Foreground team
What We Hold Ourselves To
01Integrity and transparencyHonesty, clarity, and accountability in every interaction. Clear expectations, delivered with precision.
02Innovation with purposeSolutions rooted in insight, evidence, and real needs. Every recommendation intentional, practical, and built for measurable value.
03Client partnership and impactCollaborative, adaptive, aligned with your goals. We work alongside leadership teams to shape tangible, lasting outcomes.
04Excellence in deliveryThe highest standards of professionalism and execution. Every engagement carried out with rigor and commitment.
Before You Reach Out

With a conversation. Book time on our calendar or write to us; we start with your context and objectives, then propose the shape of engagement that fits: a defined project, a specific assignment, or a standing partnership.

Yes. Advisory, Talent, and Learning each operate independently. Many clients begin with one and extend, because the same firm that designed the structure can also fill it and develop it.

We are headquartered in Dubai with presence in Riyadh, London, and Madrid, and work across the UAE (Dubai, Abu Dhabi, Sharjah), Saudi Arabia (Riyadh, Jeddah, Dammam), Qatar, Kuwait, Bahrain, and Oman, with engagements across the wider MENA region and Europe, in Arabic, English, French, and Spanish.

Live roles are listed at jobs.foreground.ae, and open applications are reviewed against active engagements. Your profile is handled in confidence.

Sectors

Sector by sector, we know the terrain.

Good counsel is general. Excellent counsel knows your sector: its regulators, its talent competitors, its economic rhythm. Fourteen sectors and counting, a glimpse of the work in each, and a selection of the clients who trust us with it.

14+Sectors servedFrom energy to education
3Regions of operationGCC · MENA · Europe
3Integrated practicesAdvisory · Learning · Talent
4Working languagesEnglish · French · Arabic · Spanish
Control-function designRegulated-role searchBoard & governance advisory
Case Study · Anonymized

The situation. A regional bank faced a regulator-driven reorganization of its control functions, with a vacancy at the top of risk.

What we did. We redesigned the risk and compliance structure, defined decision rights, and ran a confidential search for a new Chief Risk Officer in parallel.

The outcome. The structure passed regulatory review and the appointment was in seat within the quarter.

AdvisorySearch
Selected clients
LamaaTamweel AloulaMarkaz
Governance chartersCEO successionNext-generation development
Case Study · Anonymized

The situation. A second-generation transition risked blurring the line between ownership and management at a diversified holding.

What we did. We drafted the governance charter separating the two, managed the CEO succession, and built the next generation's development journey.

The outcome. The family kept ownership; the business gained professional management both sides trust.

AdvisorySearchCapability
Selected clients
ALFAHIMLamar HoldingMidis GroupAl Kifah HoldingSIAD HoldingAdaraIlwaddiRise HoldingMaqalid Holding
Role architecture for scaleFunctional leadership searchFirst-line manager programs
Case Study · Anonymized

The situation. A post-Series C scale-up was doubling headcount and losing clarity: overlapping roles, stretched founders, first-time managers.

What we did. We built the role architecture and grading for the next stage, recruited two functional leaders, and ran a first-line manager program.

The outcome. Growth was absorbed without losing delivery pace, and the founders stepped out of daily operations.

AdvisorySearchCapability
Selected clients
East Gulfi4 SolutionsIntalioOak Tree Tech SolutionsTarjamaRatbliStayksa.comFast Bookings
Transformation-office capabilityLeadership academiesSuccession benches
Case Study · Anonymized

The situation. A transformation office needed to build lasting internal capability rather than depend on external consultants indefinitely.

What we did. We designed the competency framework, stood up a leadership academy, and built a succession bench for the critical roles.

The outcome. Delivery ownership shifted in-house, with a named successor behind every critical seat.

CapabilityAdvisory
Selected clients

Public-sector references are shared in direct conversation only.

Operating-model integrationClinical & corporate leadership searchCulture alignment
Case Study · Anonymized

The situation. A hospital group merging two facilities was running two of everything: structures, policies, and cultures.

What we did. We designed one operating model, appointed the unified nursing leadership, and ran the culture alignment program.

The outcome. One institution emerged, with clinical quality indicators holding through the transition.

AdvisorySearchCapability
Selected clients
CMCYugen Care
Project-driven operating modelsCountry & operations leadershipHSE capability
Case Study · Anonymized

The situation. An oilfield services group won multi-year contracts that outgrew its department-led structure.

What we did. We redesigned the organization around project delivery, defined the interfaces between operations and support functions, and recruited the operations leadership for two country units.

The outcome. Contracts were mobilized on schedule, with accountability legible from site to board.

AdvisorySearch
Selected clients
RelyLamar Arabian IndustrialManaseer GroupARO
Technical successionStrategic nationals programsPlant leadership search
Case Study · Anonymized

The situation. An industrial holding faced localization targets in technical leadership roles that the market could not simply supply.

What we did. We designed a strategic nationals program, mapped the technical succession pipeline, and placed plant leadership through targeted search.

The outcome. Localization targets were met with leaders who stayed, not hires that lapsed.

SearchCapability
Selected clients
Zamil Food IndustriesDeemahCrown Food SolutionsCrystal ArabiaSaudi Cement
Project-portfolio structuresSite & project leadershipGrading for delivery roles
Case Study · Anonymized

The situation. A developer-contractor moving from one flagship development to a multi-project portfolio was stretching the same leaders across every site.

What we did. We designed a portfolio structure with a genuine project-management office, built the grading for delivery roles, and recruited two project directors.

The outcome. Parallel delivery became possible without margin slippage or a single overloaded layer.

AdvisorySearch
Selected clients
Kifah PrecastRetalNesajAnarDewan
Grading & incentivesMarket general managementStore-leadership development
Case Study · Anonymized

The situation. A family-owned retail group professionalizing for expansion had pay decisions made person by person and no leadership pipeline.

What we did. We built the grading and incentive framework, recruited the general manager for the flagship market, and trained the store leadership tier.

The outcome. Expansion proceeded on a defensible pay structure, led from within.

AdvisorySearchCapability
Selected clients
SACOShaker GroupPatchiBloomingNoir ChocolatierTechnoGymHousemartKitchenCoFaham DoorsRooturaIPCSassoSocrateAll.
Aftersales & network leadershipCompensation benchmarkingBrand general management
Case Study · Anonymized

The situation. An automotive group adding new franchises was hiring brand leadership deal by deal, on pay set person by person.

What we did. We benchmarked compensation across the network, restructured aftersales leadership, and recruited general managers for two incoming brands.

The outcome. Each franchise launched with seasoned leadership on one defensible pay architecture.

AdvisorySearch
Selected clients
Al Abdulghani MotorsMercedes-BenzLexusToyotaJeepOne AutocarZa'erLogiPointWeStore
Pre-opening leadershipService-culture academiesProperty & cluster search
Case Study · Anonymized

The situation. An owner-operator preparing a second property had no pre-opening leadership plan and a service standard that lived in one general manager's head.

What we did. We built the pre-opening hiring plan, recruited the executive committee, and codified the service standard into a practical academy.

The outcome. The property opened on schedule, with a leadership team that stayed.

SearchCapability
Selected clients
Fairmont Bab Al BahrMövenpick Anwar Al MadinahSaja HotelsAlhussam TourismSHSStayksa.comFast Bookings
Group operating modelsCommercial leadership searchRetention frameworks
Case Study · Anonymized

The situation. A media group of acquired agencies was running as separate islands, competing for the same clients and talent.

What we did. We designed the group operating model, clarified P&L accountability, and appointed the shared commercial leadership.

The outcome. Cross-selling grew without diluting accountability, and inter-agency attrition eased.

AdvisorySearch
Selected clients
ITP Media GroupAdvisors 360GexpoShowtimeHevar GroupAl SerhA2Z MediaAduppsFrame
Academic-administrative structuresDean & leadership searchFaculty capability
Case Study · Anonymized

The situation. A university pursuing accreditation goals had academic and administrative lines that blurred at every decision.

What we did. We clarified the academic-administrative structure, defined decision rights, and ran the searches for two dean-level appointments.

The outcome. Accreditation milestones were met with the leadership seats filled, not pending.

AdvisorySearch
Selected clients
American University in the EmiratesAcademy of Learning CompanySpectrum
Career pathwaysPartner assessmentCompensation philosophy
Case Study · Anonymized

The situation. A growing partnership was losing strong performers to firms with clearer career economics.

What we did. We built merit-based career pathways, a partner assessment model, and a compensation philosophy the partners signed collectively.

The outcome. Attrition among top performers slowed, and promotion decisions stopped being contested.

AdvisoryCapability
Selected clients
TanzifcoA to Z Services GroupQudrat NationalAl Asmakh Facilities Management
Shared-services designDigital-unit structuresTechnology leadership search
Case Study · Anonymized

The situation. A telecom-sector operator carving out a shared-services entity needed the organization and HR foundations ready for day one.

What we did. We designed the entity structure, built the grading and policy framework, and supported the leadership selection.

The outcome. The entity stood up on schedule, compliant and staffed at the top.

Advisory
Selected clients

Telecommunications references are shared in direct conversation only.

The case studies above are simplified and anonymized to protect client confidentiality, and the client names reflect engagements delivered across Foreground and its group companies. We are glad to share closer references relevant to your situation in a direct conversation.

FAQ

The questions we hear before the first meeting.

Straight answers on how we work: how engagements begin, how they are run, and what clients and candidates can expect from us. If your question is not here, ask us directly.

Working with us

With a conversation. You write to us or book a call; we start with your context and objectives, then propose the shape that fits: a defined project, a specific assignment, or a standing partnership. No engagement begins before the scope is clear to both sides.

Fees follow the shape of the engagement. A defined project carries a fixed professional fee against an agreed scope and deliverables. A specific assignment, such as an executive search or a leadership assessment, is quoted as a single fee settled at the outset. A standing partnership runs on annual terms agreed in advance. In every model, the commercial structure is documented before work begins, and there is no open-ended time billing.

The people you meet. Foreground is founder-led: senior accountability sits inside every engagement rather than above it, and nothing is handed down to a junior team after the signature.

Yes. The GCC is our core, and engagements extend across the wider MENA region and Europe, delivered from Dubai, Riyadh, London, and Madrid to the same standard.

In English, French, Arabic, and Spanish, in both counsel and delivery: interviews, documents, workshops, and board sessions.

Yes. Discretion governs every engagement on both the client and candidate sides. Sensitive appointments run with controlled market exposure, and nothing about your organization travels beyond the working team.

HR consulting and advisory

The architecture of the organization: structure and operating model, grading and job architecture, rewards and incentives, policies and governance, performance systems, and workforce planning. Each engagement is scoped to the decision you need to make, not to a standard menu.

Both. The diagnosis and design come with an implementation path, and we stay through the transition: leadership alignment, communication, policy rollout, and the first cycles of the new structure, until it runs without us.

No. We work from global benchmarks and regional evidence, but every structure, grading scale, and policy is built from your context, your market, and your ambition. Two clients never receive the same document.

Executive search and talent

Definition of the role and success profile, systematic market mapping, discreet approach and assessment, a calibrated shortlist, referencing, and support through offer and onboarding. You see the market, not just the candidates who happened to apply.

Yes. Executive assessment runs as its own assignment for hiring decisions, succession planning, and team reviews, using structured methods rather than impressions.

The calendar is agreed before work begins: shortlist dates for search, milestone dates for projects. You receive structured progress reporting throughout, and slippage is raised the moment it appears, not after it compounds.

Only with permission. A selection of client names appears under Sectors where consent exists; closer references relevant to your situation are shared in direct conversation.

Learning and development

From a diagnostic, never from a catalogue. We assess the capability gap against your strategy, design the journey around real work, deliver it in your language and context, and reinforce it until behavior changes on the job.

From boards and executive teams to first-line managers and high-potential talent. The level changes the design, not the standard.

Against what the program was built to change: application on the job, movement in the metrics leadership cares about, and capability that remains after we leave. Attendance is a fact, not a result.

Candidates

Live roles are listed on jobs.foreground.ae, and the open application on the same portal is reviewed continuously against active assignments. Every profile is handled in confidence.

Candidates inside an active process receive closure either way. Where a profile is strong but the timing is not, we ask your consent to retain it for future assignments.

Under our Privacy Policy: collected for a stated purpose, shared only with your consent, retained no longer than needed, and deleted on request. The full policy is linked in the footer.

Privacy Policy

How we handle your information.

Discretion is the foundation of our advisory work. This policy sets out what we collect, how we use it, and the rights you hold over it. Last updated: July 2026.

Contact

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Candidates

Open applications are reviewed against active engagements, and every profile is handled in confidence.

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